Ivanka Trump combines her innate understanding of modern luxury with a vision of heirloom-chic jewelry that fits perfectly into the lives of today’s intelligent, self-assured women and inspires elegance in a new generation. In addition to her many business ventures, Ms. Trump is also a world famous media personality. She has been featured in hundreds of outlets worldwide and stars in NBC’s wildly successful “Celebrity Apprentice”. In October 2009, Touchstone Hardcover, a division of Simon & Schuster, published Ms. Trump’s first book, a New York Times and Wall Street Journal Best Seller, THE TRUMP CARD: Playing to Win in Work and Life.