Category Archives: PURE Eyewear

Gift Guide: Man On A Mission

22 Thursday Dec 2011

Posted by in David Yurman, PURE Eyewear, Special Occasions

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There are just three days until Christmas meaning stores are PACKED with crowds of last-minute shoppers. Make it easy on yourself – buy frames for that Man on a Mission who’s still on your list. You know him – he’s successful in the boardroom but also one of the few remaining dapper gentlemen.  He also has everything!  So what do you get the Don Draper in your life? May we suggest the PURE P303 or the David Yurman Tag DY640?

Happy Holidays! And Good Luck Shopping!

New PURE shapes just in time for the Holidays

29 Tuesday Nov 2011

Posted by in PURE Eyewear

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PURE Eyewear® recently launched a selection of new fashion-forward shapes greatly increasing the breadth of the brand’s offerings.

For optical, the expanded shapes include a flattering rectangle (P327), an on-trend round frame (P331) and a more classic rectangle (P329). The standout new sun shapes are both aviators (P720 and P721) which are now offered in more lens colors as well – including a show-stopping mirror finish.

Check out the PURE Twitter feed for a complete run-down of all of the new frame shapes.

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