The BR | LGC Product Development team recently attended a trend presentation for the 2013-2014 Fall and Winter seasons at the Swarovski office! This presentation gave the team an opportunity to learn about four trend themes for the upcoming seasons, and how these themes will be translated into crystals.
The first theme, classic, which is reflected on tradition and charm, takes us back in time. This trend appeals to the curiosity and desire of individuals who are interested in the past and the exploration of the past through local and sustainable ingredients. This theme will be represented with natural materials combined with crystals, adding plenty of glamour to a classic and folkloric style. The deep greens and earthy browns of the forest are paired with genuine tones in dark shades of red and blue to create a harmonic plethora of rich hues for these crystals.
The romantic theme, which is a reflection on darkness, demonstrates the uncertainty in everyday life, particularly in the new generation. This dark and dramatic trend rejects all things happy and healthy, and instead embraces a sense of longing and lost. This “New Romantic” style is defined by opulent and eccentric symbols of punk combined with new-age technology to create an ageless appeal. There will be a wide variety of scales and rich colors in order to bring together the past and present with this trend.
The progressive theme is almost the exact opposite to that of the romantic theme. Reflecting on progress, inspiration for this theme is drawn from active lifestyles and sport-inspired street wear to represent the fast paced lifestyle of the present day. This theme exudes practicality while maintaining a luxurious appeal to color and style. Futuristic cuts and shapes combined with edgy, metallic colors make for a great representation of how the world around us is quickly evolving.
Lastly, the glamour theme showcases a more delicate and charming lifestyle. This whimsical Kate Middleton-inspired trend aims to combine the glamorous life with sweet, enchanting beauty to create a fairytale dream. Fit for a modern day princess, this trend will use crystals and crystal pearls excessively, offering a sense of wealth and sophistication. The colors are primarily soft pastels and ivories in classic shapes and styles will remain true to the lady-like theme.
We look forward to seeing how the Product Development team incorporates these fabulous trends into our frames!